Key Cross-Border Marketing Nodes in June & Weekly Cross-Border Hotspot Express

1️⃣Global Marketing Nodes

1. June 1st - International Children's Day. Product selection suggestions: Children's toys, parent-child clothing, maternity and baby products, educational electronic products, outdoor amusement equipment.
2. June 15th (the third Sunday) - Father's Day. Product selection suggestions: Men's clothing, electronic products, outdoor supplies, health supplements, personalized customized gifts.

2️⃣Regional Characteristic Marketing Nodes

1. Mid to late June - North American Graduation Season. Product selection suggestions: Graduation gowns, commemorative photo albums, graduation travel equipment, clothing for new workplace entrants, digital products.
2. Mid to late June - European Summer Promotion Season (e.g., Soldes in France, Sommerverkauf in Germany). Product selection suggestions: Summer clothing, outdoor furniture, beauty and skincare products, electronic products.
3. June - Hydrangea Festival in Japan. Product selection suggestions: Kimonos, Japanese-style accessories, hydrangea-themed beauty products, travel souvenirs.
4. Around June 4th (estimated) - Eid al-Fitr in the Middle East (end of Ramadan). Product selection suggestions: Traditional clothing, festival gifts, home decor, food.
5. June 5th - World Environment Day. Product selection suggestions: Environmental protection products (degradable materials, recycled material products), sustainable energy products, second-hand goods.

3️⃣Weekly Industry Hotspot Express

➡️Policy and Market Dynamics

1. Mutual Reduction of China-US Tariffs: After China and the United States mutually canceled and lowered tariffs, the container shipping bookings from China to the United States soared nearly threefold within a week. The business of national freight forwarding companies has increased significantly, air freight prices have risen, shipping schedules are tight, and warehouse bookings are scheduled until the end of the month. Cross-border e-commerce enterprises are actively stocking up and optimizing production schedules, regaining confidence.
2. Japan's Small Parcel Tax Policy: Japan's Ministry of Finance has announced a draft plan to cancel the consumption tax exemption policy for imported goods worth less than 10,000 yen (about 495 yuan) starting from 2026 and impose an additional 10% consumption tax on small parcels from platforms such as Temu and SHEIN. This move will increase the compliance costs of Chinese cross-border e-commerce enterprises and affect user retention rates.
3. EU Policy Adjustment: The EU is planning to impose a unified fee of 2 euros on billions of small parcels entering the EU. Parcels sent directly to consumers will be charged a 2-euro handling fee, while parcels delivered through warehouses will be charged a 50-cent handling fee. The European Commission has also passed a resolution to extend the VAT withholding and payment policy for goods worth less than 150 euros until 2026. Simplifying the declaration process has increased the volume of cross-border retail parcels by 39%.

➡️Platform Dynamics

1. TikTok Shop Big Promotion: TikTok Shop is launching its first joint mid-year promotion in six European and American countries, covering the United States, the United Kingdom, France, Germany, Italy, and Spain. The event will take place from June 23rd to July 1st in Europe and from July 7th to 19th in the United States. The platform will introduce activities such as topic challenges and live-streaming ranking competitions to boost summer consumption.
2. Temu Quality Inspection Upgrade: Temu has partnered with Eurofins to upgrade its quality inspection system, covering the testing of multiple categories such as clothing and toys. It has strengthened the logistics penalty mechanism and requires mandatory CPC, CE, and other certifications in the European and American markets to ensure compliance.
3. AliExpress Industrial Park Launched: On May 19th, the Alibaba Global AliExpress (Dalian) Cross-border E-commerce Industrial Park was inaugurated, boosting the development of the cross-border e-commerce industry in the Northeast region and promoting the concept of "Buy Global, Sell Global".
4. TikTok Shop US GMV Growth: Data on May 16th showed that the daily GMV of TikTok Shop's US full hosting model increased by 166%. The first million-dollar live-streaming room was born, with the clothing category accounting for over 40%. The platform plans to invest 10 billion in traffic to support the entry of local brands.
5. Amazon Logistics Upgrade: Starting from May 15th, Amazon has reduced the FBA fees on its European sites by 15%, covering categories such as clothing. It is estimated that sellers will save an average of 5,000 euros per year. At the same time, it has optimized the automatic generation function of return labels, improving the return processing efficiency by 30%.
6. Shopee Policy Adjustment: Shopee's Thailand site implemented new product standards on May 15th. 1,200 clothing links with a negative review rate of over 10% within 7 days were removed, and sellers are required to submit a rectification report within 48 hours. Non-compliant stores will have their behavior scores deducted. Shopee's Philippine local stores have released the latest information. Starting from May 26th, 2025, on-the-spot returns after unpacking for cash-on-delivery orders will be regarded as returns/refunds, and the relevant shipping fee rules will also take effect on June 1st, 2025.

➡️Logistics and Technological Development

1. Increasing Demand for Intelligent Logistics: Cross-border e-commerce has driven the demand for intelligent logistics. To improve timeliness and user satisfaction, cross-border e-commerce platforms are shifting the focus of their logistics centers from domestic to overseas and plan to build more large-scale distribution centers abroad.
2. Logistics Technology Innovation:
   1. Drone Delivery: In early 2025, Amazon and JD.com successively launched regular drone delivery services in some cities in Europe, America, and Asia. Logistics drones using the latest vertical takeoff and landing technology can reduce the delivery time of parcels weighing less than 3 kilograms to within 30 minutes and reduce the last-mile cost by 60%. Singapore has become the first country to achieve full coverage of drone delivery.
   2. Blockchain Technology Application: The "Silk Road Chain" customs clearance platform jointly built by China's General Administration of Customs and major trading partner countries has been officially put into operation. Through blockchain technology, real-time verification of documents such as customs declarations and certificates of origin can be achieved, reducing the average customs clearance time from 72 hours to 4 hours. Merchants in Yiwu Small Commodity City who were among the first to use this system reported that the overall logistics efficiency has increased by 40%.
   3. Advancement of Green Logistics: The upcoming "Cross-border E-commerce Carbon Neutrality Act" in the EU is driving logistics enterprises to accelerate their transformation. Giants such as DHL and SF Express have announced multi-billion investments in building electric delivery fleets, using biofuel transoceanic freighters, and promoting recyclable packaging materials. Industry data shows that the carbon footprint of cross-border e-commerce logistics in Q1 2025 decreased by 28% year-on-year.
   4. Application of AI Prediction System: Alibaba.com's "Dharma Logistics Brain" system uses deep learning to predict consumption trends in various countries, helping sellers improve the accuracy of overseas warehouse stocking to 92%. A 3C seller in Shenzhen said that after using this system, the inventory turnover rate has tripled, and unsalable losses have been reduced by 65%.